Why Is Strong UI Important for Products? Vika Breusova

In this episode, we’re chatting with a London product designer—Viki Breusova. She currently works in international fintech; previously, she was Lead Designer at “Yandex Travel,” is a judge for Awwwards, does mentoring, has the UK Global Talent Visa, and runs the Telegram channel “Vikki UI LNDN lead.”

We’re discussing why products need an expressive, “juicy” UI; how designers can argue its value to the business; and how to develop visual expertise on your own if it isn’t available in the team or through freelance work. We also look at why, as UX and UI skills grow in importance across many products, they’ve sometimes been pushed to the background—and how strong visuals can help when it comes to getting hired.

DISCLAIMER: Information in the episode is not advertising. All brands, trademarks, names, and titles of digital products, tools, websites, books, films, videos, and information channels are mentioned exclusively within the scope of the podcast topic—as examples, illustrations, and part of the participants’ experience—and do not have an advertising nature. Links to external resources and participants’ contacts in the episode description are provided only for reference and familiarization purposes. Mentions of Instagram and Facebook are possible in the episode; the activities of Meta Platforms Inc., which owns Instagram/Facebook, are prohibited in Russia in relation to implementing these social networks based on recognizing its extremist activity.