PR in Times of Plague, or Who Can Live Well in Russia?

5 hrs. 7 min.

Humor & Satire

Language Russian

Author Mikhail Zadornov

Narrator Vladimir Kachan

Description

"Russia is like a magnifying glass. Everything that looks normal in the West, when it reaches us—thanks to our unrestrained energy and our frame-of-mind—swells up and takes on such funny forms that sometimes it seems you’re living not in a country, but in a room of laughter." And so that the room of laughter doesn’t suddenly turn into a room of fear or ward No. 6, you can’t forget for a single second where we are. Satirist Mikhail Zadornov has been successfully reminding us of this for many years in his books and speeches, and life never gets tired of tossing us material for new reflections, observations, and little psychological gags.

For example, PR technologies. This universal weapon of Western civilization appeared not in the 20th century, but much earlier—Roman emperors used it to the fullest; with it, Odysseus became famous as a romantic hero, Vikings “PR’d” Rurik…

But “PR during the Plague” is not only about that, but:
- talent and incompetence, high society and the highest darkness, standards of beauty, bookish popcorn, and political correctness;
- the most fashionable Russian cinema and the Hollywood formula of success;
- and also about what Western PR people can never calculate on their computers: Russian cleverness and the strength of the spirit.