Building a StoryBrand

One of the main ingredients of a company’s success is conveying the right information about itself to partners and customers: its mission, products and services, competitive advantages, and so on. Often, huge sums are spent on impressive and beautiful—but completely ineffective—advertising campaigns. A few years ago, the author revolutionized marketing by proposing the use, for brand promotion, of a storytelling method and the foundations of classic dramaturgy—the StoryBrand method. Marketing messages and an advertising campaign are built on the principle of creating a piece of art: emotionally, engagingly, with a clear plot, a beginning, a climax, and a resolution. Within this method, the customer becomes the “hero,” and the company becomes the “guide,” helping solve the hero’s problem. Using the StoryBrand method, you can tell your brand story correctly, clearly, and compellingly—so that customers don’t just hear and understand you; they remember and love your brand with all their hearts and remain loyal to you for years to come. Donald Miller is the CEO of StoryBrand; he helped thousands of managers create and deliver marketing messages to their target audience. This audiobook is about his innovative method, a The New York Times bestseller and highly rated by marketers around the world.