You’ve probably heard of the car holding “Rolf,” even if you didn’t buy a car there or you don’t have one at all. The company became widely known, and much of its success was possible thanks to its atmosphere and ethical principles. The author of this book joined “Rolf” in 1992 as an auto mechanic, and 27 years later left for well-deserved retirement already from the position of advisor on corporate culture. During his time at the holding, he, according to his own words, “felt it in his skin” the company’s culture—and now he tells an engaging story about how “Rolf” grew and developed—and how he himself grew and matured along the way. This book is both memoirs and a story of personal growth, and a chronicle of a well-known company, as well as a collection of the most diverse stories from the lives of its employees. And of course, it’s also a manual for building corporate culture—from an expert practitioner who built it, together with colleagues, piece by piece.