How to Influence People: The New Style of Leadership
7 hrs. 3 min.
Description
Influence is different from persuasion. Influential people play a bigger game than those who rely on persuasion techniques. Persuasion is the ability to convince someone to buy something or do something once. Influential people aren’t trying to achieve a one-time win—they want to build long-term loyalty. They see the world through other people’s eyes and adapt their offer or behavior accordingly. Ideally, they don’t just convince someone—they create a союз of mutual trust and respect.
This book covers more than 60 skills, principles, and types of behavior that influential people constantly use. Each skill is based on practical observations and comes with examples, stories, and case studies.
The book is intended for a wide range of readers.
This book covers more than 60 skills, principles, and types of behavior that influential people constantly use. Each skill is based on practical observations and comes with examples, stories, and case studies.
The book is intended for a wide range of readers.
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