How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

You know how to sell—that’s your job, after all—but how do you make top executives and important people call you back? That’s a difficult task.

A nominee of the “Marketing Hall of Fame,” Wall Street Journal cartoonist-illustrator Stu Heinecke discovered that he could overcome all the traditional obstacles and reach elusive executives using unconventional decisions and a personalized approach, which he calls contact campaigns.

Presidents, prime ministers, celebrities, countless CEOs—and even a Danish model who became his spouse—through communicating with them, Heinecke realized that getting meetings with allegedly unreachable people is much easier than it seems. In the book, he shares his experience with everyone who wants to learn how to establish contact.

Heinecke explains how to organize your own contact campaign to achieve an important conversation. He reveals methods he developed over years, based on personal experience and studying the secrets of everyone who achieved similarly outstanding results—results that other marketers consider impossible, with a one-hundred-percent response rate.

Using real examples, Heinecke shows how to turn a contact letter into an advertisement spanning a full page of The Wall Street Journal, or how to use the phone, social networks, email, and regular mail to reach the “upper world” and make contact. He offers a wealth of valuable advice and a unique arsenal of unusual techniques, with the help of which it’s easy to build the connections needed to achieve success.