The ability to joke—almost key skill of a modern copywriter, commercial writer, journalist, screenwriter, and anyone connected with text in one way or another.
Ekaterina Chubukina, the author of copywriting courses, a blogger, and co-founder of the comedy improvisation school “Tochka Impro,” tells in her book how to generate witty jokes, create bright comedic stories, craft funny characters, and write truly engaging social media posts.