Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do
12 hrs. 57 min.
Description
In this book, the author presents a well-conceived and thoroughly developed model of the modern bank, leveraging mobile technologies, social media, and gamified behavioral models.
Brett King is the CEO of Movenbank (initial investment exceeded 4 million dollars), a strategic adviser to major banking groups including HSBC, Citigroup, UBS, and BNP Paribas, a popular columnist and blogger. Following the publication of "Bank 2.0," which became a bestseller translated into several languages, Brett King was recognized as the leading American banking innovator of 2012. In December 2011, the author successfully conducted a seminar for Sberbank employees.
Brett King is the originator of a new breakthrough concept in banking — the Bank 3.0 model — which combines three aspects: mobile technologies, social media, and gamified behavioral models.
He examines questions of mobile deployment, the use of digital wallets and cardless solutions, including distinctions between technologies such as NFC smart cards and virtual wallets. The future of the Internet is analyzed in connection with the evolution of personal computers and mobile devices, as well as the abandonment of Adobe Flash by internet browsers in favor of HTML 5. King elaborates on the influence that social networks exert on a brand and how customers can be engaged in its development and prosperity. The book analyzes new banking solutions that make intelligent use of customer data and foster collaboration across disciplines and industries (for example, between mobile network operators and organizations).
The publication of "Bank 2.0" was a landmark event for the banking industry. The Russian translation of Brett King's new work, "Bank 3.0," is, as surveys indicate, one of the most eagerly anticipated professional publications in the business literature market.
The original (English-language) edition of "Bank 3.0," like the previously published "Bank 2.0" by the same author, tops the ratings of professional literature on the future of banking. Our edition of "Bank 2.0" replicated that success in the Russian market, and we are confident that "Bank 3.0" will enjoy the same success.
Brett King is the CEO of Movenbank (initial investment exceeded 4 million dollars), a strategic adviser to major banking groups including HSBC, Citigroup, UBS, and BNP Paribas, a popular columnist and blogger. Following the publication of "Bank 2.0," which became a bestseller translated into several languages, Brett King was recognized as the leading American banking innovator of 2012. In December 2011, the author successfully conducted a seminar for Sberbank employees.
Brett King is the originator of a new breakthrough concept in banking — the Bank 3.0 model — which combines three aspects: mobile technologies, social media, and gamified behavioral models.
He examines questions of mobile deployment, the use of digital wallets and cardless solutions, including distinctions between technologies such as NFC smart cards and virtual wallets. The future of the Internet is analyzed in connection with the evolution of personal computers and mobile devices, as well as the abandonment of Adobe Flash by internet browsers in favor of HTML 5. King elaborates on the influence that social networks exert on a brand and how customers can be engaged in its development and prosperity. The book analyzes new banking solutions that make intelligent use of customer data and foster collaboration across disciplines and industries (for example, between mobile network operators and organizations).
The publication of "Bank 2.0" was a landmark event for the banking industry. The Russian translation of Brett King's new work, "Bank 3.0," is, as surveys indicate, one of the most eagerly anticipated professional publications in the business literature market.
The original (English-language) edition of "Bank 3.0," like the previously published "Bank 2.0" by the same author, tops the ratings of professional literature on the future of banking. Our edition of "Bank 2.0" replicated that success in the Russian market, and we are confident that "Bank 3.0" will enjoy the same success.
Contents:
Introduction
Part 1. Changes in Customer Behavior
Part 2. Restructuring the Bank
Part 3. Forward — Beyond Channels
More detailed breakdown:
00_00_Bank 3.0
00_01_Introduction
01_01_01_The Needs of the Hyperconnected User
01_01_02_Psychological Impact
01_01_03_The Diffusion of New Technologies
01_01_04_4 Stages of the Disruption of Traditional Banking
01_01_05_Cash Won't Disappear Overnight
01_01_06_The Disruption of Retail Banking
01_01_07_Prepaid Debit Cards
01_02_01_ROI of Customer Experience Improvement
01_02_02_Channel Silos
01_02_03_Organizational Structure
01_02_04_Growing Dissatisfaction as a Signal for Change
01_02_05_The Debate About What Matters Most
01_02_06_Which Product Sells Best
01_02_07_How to Overcome Inertia
01_02_08_Why Inertia Is Such a Serious Problem
02_03_01_Can the Branch Be Saved
02_03_02_Banking Always, Bank Never
02_03_03_Should You Build an Apple Store
02_03_04_Branch Innovation
02_03_05_Greet and Meet
02_03_06_The Third Place
02_03_07_The Bank Manager's Perspective
02_04_01_Acquisition and Engagement
02_04_02_Facebook as a Customer Channel
02_04_03_When a Consumer Wants to Become a Customer
02_04_04_Focus on the Customer, Not the Branch
02_04_05_Product Wrappers for Different Channels
02_04_06_Adaptive Channel Architecture
02_05_01_Why Banks Still Struggle to Generate Revenue Online
02_05_02_What Sells Online
02_05_03_Usability
02_05_04_Screens First
02_05_05_Fighting Banner Blindness
02_06_01_Mobile Banking Is Just Getting Started
02_06_02_Mobile Phones Can Transform Banking
02_06_03_Mobile Banking or Payments
02_06_04_The Mobile Phone as a Bank Account
02_06_05_What the Future Holds
02_06_06_Beyond the App Store
02_07_01_The Evolution of Self-Service
02_07_02_Multi-Touch and Usability
02_07_03_How Mobile Phones Are Changing ATM Interaction
02_07_04_The Next 10 Years
02_07_05_Advertising
02_07_06_The Long Tail of ATM Networks
02_08_01_I Trust the Crowd More Than the Brand
02_08_02_What Social Networks Can Do
02_08_03_You Can't Control the Crowd
02_08_04_Five Stages of Social Media Adoption
02_08_05_Loyalty and Influence
02_08_06_How Brand Advocates Communicate With the Brand
02_08_07_Crowdsourcing: Use the Power of the Crowd
03_09_01_Life and the Continuous Improvement of Technology
03_09_02_Faster, Smaller, Smarter
03_09_03_Electronic Paper
03_09_04_Implications for Organizations
03_10_01_The Earth in the Data Cloud
03_10_02_Services Moving to the Cloud
03_10_03_Other Applications for the Cloud
03_10_04_Big Data
03_10_05_Augmented Reality
03_11_01_Building Digital Relationships
03_11_02_Engaging in Dialogue
03_11_03_Who Will Lead Customer Engagement Efforts
03_11_04_Risk or Return
03_12_01_Mobile Payments: Digital Money and Value Storage Instruments
03_12_02_Mobile Payments Will Change Behavior
03_12_03_The Emergence of the Mobile Wallet
03_12_04_Who Will Win the Wallet War
03_12_05_Virtual Money
03_12_06_Person-to-Person Mobile Payments
03_12_07_The Evolution of POS Terminals
03_13_01_The Point of Contact: Contextualizing Banking and Messaging
03_13_02_Context Is Everything
03_13_03_From Push to Pull
03_14_01_The Blueprint for a Better Bank
03_14_02_Banking Is Context and Experience
03_14_03_Conclusion
Part 1. Changes in Customer Behavior
Part 2. Restructuring the Bank
Part 3. Forward — Beyond Channels
More detailed breakdown:
00_00_Bank 3.0
00_01_Introduction
01_01_01_The Needs of the Hyperconnected User
01_01_02_Psychological Impact
01_01_03_The Diffusion of New Technologies
01_01_04_4 Stages of the Disruption of Traditional Banking
01_01_05_Cash Won't Disappear Overnight
01_01_06_The Disruption of Retail Banking
01_01_07_Prepaid Debit Cards
01_02_01_ROI of Customer Experience Improvement
01_02_02_Channel Silos
01_02_03_Organizational Structure
01_02_04_Growing Dissatisfaction as a Signal for Change
01_02_05_The Debate About What Matters Most
01_02_06_Which Product Sells Best
01_02_07_How to Overcome Inertia
01_02_08_Why Inertia Is Such a Serious Problem
02_03_01_Can the Branch Be Saved
02_03_02_Banking Always, Bank Never
02_03_03_Should You Build an Apple Store
02_03_04_Branch Innovation
02_03_05_Greet and Meet
02_03_06_The Third Place
02_03_07_The Bank Manager's Perspective
02_04_01_Acquisition and Engagement
02_04_02_Facebook as a Customer Channel
02_04_03_When a Consumer Wants to Become a Customer
02_04_04_Focus on the Customer, Not the Branch
02_04_05_Product Wrappers for Different Channels
02_04_06_Adaptive Channel Architecture
02_05_01_Why Banks Still Struggle to Generate Revenue Online
02_05_02_What Sells Online
02_05_03_Usability
02_05_04_Screens First
02_05_05_Fighting Banner Blindness
02_06_01_Mobile Banking Is Just Getting Started
02_06_02_Mobile Phones Can Transform Banking
02_06_03_Mobile Banking or Payments
02_06_04_The Mobile Phone as a Bank Account
02_06_05_What the Future Holds
02_06_06_Beyond the App Store
02_07_01_The Evolution of Self-Service
02_07_02_Multi-Touch and Usability
02_07_03_How Mobile Phones Are Changing ATM Interaction
02_07_04_The Next 10 Years
02_07_05_Advertising
02_07_06_The Long Tail of ATM Networks
02_08_01_I Trust the Crowd More Than the Brand
02_08_02_What Social Networks Can Do
02_08_03_You Can't Control the Crowd
02_08_04_Five Stages of Social Media Adoption
02_08_05_Loyalty and Influence
02_08_06_How Brand Advocates Communicate With the Brand
02_08_07_Crowdsourcing: Use the Power of the Crowd
03_09_01_Life and the Continuous Improvement of Technology
03_09_02_Faster, Smaller, Smarter
03_09_03_Electronic Paper
03_09_04_Implications for Organizations
03_10_01_The Earth in the Data Cloud
03_10_02_Services Moving to the Cloud
03_10_03_Other Applications for the Cloud
03_10_04_Big Data
03_10_05_Augmented Reality
03_11_01_Building Digital Relationships
03_11_02_Engaging in Dialogue
03_11_03_Who Will Lead Customer Engagement Efforts
03_11_04_Risk or Return
03_12_01_Mobile Payments: Digital Money and Value Storage Instruments
03_12_02_Mobile Payments Will Change Behavior
03_12_03_The Emergence of the Mobile Wallet
03_12_04_Who Will Win the Wallet War
03_12_05_Virtual Money
03_12_06_Person-to-Person Mobile Payments
03_12_07_The Evolution of POS Terminals
03_13_01_The Point of Contact: Contextualizing Banking and Messaging
03_13_02_Context Is Everything
03_13_03_From Push to Pull
03_14_01_The Blueprint for a Better Bank
03_14_02_Banking Is Context and Experience
03_14_03_Conclusion
00:16
00-00-bank-30
10:53
00-01-vvedenie
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01-01-01-nuzhdy-giperpodklyuchennogo-polzovatelya
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01-01-03-protsess-rasprostraneniya-novyh-tehnologiy
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02-07-06-dlinnyy-hvost-setey-bankomatov
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02-08-02-chto-mogut-sotsialnye-seti
08:33
02-08-03-kontrolirovat-tolpu-nevozmozhno
05:39
02-08-04-pyat-stadiy-prinyatiya-sotsialnyh-setey
10:46
02-08-05-loyalnost-i-vliyanie
11:04
02-08-06-kak-storonniki-brenda-obschayutsya-s-nim
10:40
02-08-07-kraudsorsing-ispolzuyte-vlast-tolpy
12:49
03-09-01-zhizn-i-postoyannoe-sovershenstvovanie-tehnologiy
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10:48
03-09-03-elektronnaya-bumaga
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13:33
03-11-01-sozdanie-tsifrovyh-otnosheniy
07:54
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08:22
03-11-03-kto-vozglavit-deyatelnost-po-vovlecheniyu-klientov
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10:22
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