The Balance Between Technology and Human Taste

The experiment of the discussion club “Design Prost” continues: in a one-on-one format, experts break down neural networks, editorial work, and the future of the profession—through personal stories and real cases. In this episode, Ioan Ainao, Sber’s chief generative designer, and Kira Kalimulina, UXW manager, discuss how AI is transforming text and design; why editorial policy is gradually moving into the background; how “quick solutions” are appearing in practice; where the editor’s responsibility zone ends; and why, in the AI era, it’s important for a designer to take on the role of an art director. We talk about typical mistakes and distortions, training models, cyberpsychology, working with context, and finding a balance between technology and human taste.
The episode is created with the support of PJSC Sberbank. Advertising. ERID 2Vtzqujo6Hx. SberDesign link: https://t.me/designbysber