Arina Yushkevich (ILLAN GIFTS / OTVETDESIGN). Merch Design for 21st Century Companies

In this episode, Arina Yushkevich joined us—design director at ILLAN GIFTS and a branding agency OTVETDESIGN. We discussed how souvenir products differ from merch and why that’s not the same thing; using the items Arina brought to the studio as examples, we looked at what merch can be and where the line is between fashion and the merch direction. We talked about why it’s important not only to make the items themselves, but also to think through the packaging—and at what points a designer can fully unfold. We also touched on developing visual awareness in this niche: how to build it up and what to focus on for inspiration.

You can watch the episode in video format on our YouTube channel: https://www.youtube.com/@designprost
Leave your questions for Arina in the comments to the episode in the podcast’s Telegram channel: https://t.me/designprost

DISCLAIMER
Information in the episode is not advertising. All brands, trademarks, names, and titles of digital products, tools, websites, literature, films, videos, and information channels are mentioned exclusively within the scope of the podcast’s topic—as examples and illustrations of the issues discussed and/or the experience of the participants—and do not have an advertising nature. Links to external resources and participants’ contacts are provided in the description for reference and familiarization.

* Mentions of Instagram and Facebook may appear in episodes. The activities of Meta Platforms Inc., which owns Instagram/Facebook, are prohibited in Russia in relation to implementing these social networks due to recognizing it as extremist.