A book about what we say to people by putting on one image or another. You’ll see how money level and social status that you don’t have are connected. You’ll analyze your relationships with your parents, partners, friends, and colleagues to change the situation with the help of archetypes and appearance. You’ll learn how to reconstruct another person’s needs system by looking at their clothing style and preferences. The text is based on the course by Anna Sharlay for professionals in styling and psychology “Clothes, Archetypes. Crises,” and therefore contains many modern examples, answers to participants’ questions, and even mathematical calculations. It describes many images in situations ranging from positive to crisis, shows what to do with un-lived archetypes, and includes 12 detailed descriptions as well as a test for the accent archetype.