7.25 Leonid Buravlyov / Dmitry Lavrukhin (Ivi): The Art of Capturing Attention: Design Concepts for Series

In this episode, we have Leonid Buravlev and Dmitry Lavrukhin from the online cinema ivi. Guests talk about their professional and creative path, reveal the “behind-the-scenes” of developing design concepts for ORIGINALS content, compare approaches to creating posters for streaming platforms and offline posters, and discuss how, through visual materials, to convey the meaning and atmosphere of a project. They also look at how neural networks help in creating posters and banners, evaluating their effectiveness, and how this reflects on the user’s interaction with the interface. We also talk about what is included in the online cinema’s design system besides promo packs, and what specialists are needed to design, maintain, and develop all of this.

You can leave questions for the guests in the comments to the episode in the podcast’s TG channel: https://t.me/designprost
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Disclaimer: information in the episode is not advertising. All brands, trademarks, names, and titles of digital products, tools, websites, literature, films, video clips, and information channels are mentioned exclusively within the scope of the discussed topic—as examples and illustrations of the participants’ experience—and do not have an advertising nature. Links to external resources and participants’ contacts are provided only for reference and familiarization purposes. Mentions of Instagram and Facebook are possible in the episode; the activities of Meta Platforms Inc. (owner of Instagram/Facebook) are prohibited in Russia in relation to implementing these social networks based on recognizing extremist activity.