Poet, publicist, critic, and one of the founders of Moscow conceptualism, Lev Rubinstein has spent many years writing columns for different publications. For an honest person it is sometimes very difficult to stay silent. Not everyone can turn thoughts into words—but Rubinstein can do it better than anyone. His columns are always precise and witty, and that’s why they spread instantly around social media as quotations. Rubinstein’s new book is a collection of columns he wrote in recent years for “Gran’”, “Bolshoy Gorod,” Esquire, and others.