If you’ve decided to make your creativity your life’s work, you need to maintain your working mindset day by day. You need motivation. Mark McGuinness’s book is not only a comprehensive practical guide to types of motivation, but also a source of it.
Many creative people have their own ritual that helps them start working. It can be very simple—like brewing your favorite coffee or putting on background music. It may seem illogical to some, but these rituals work via the principle of association:
your subconscious links the ritual to entering a creative state where you become productive.