Marketing Warfare
5 hrs. 3 min.
Description
“Marketing Wars” has been published and enjoyed popularity for more than 20 years. Hardly from the first day it came out (in 1986), the book became a desktop guide for hundreds of thousands of professionals around the world. Today it’s impossible to find a marketing specialist, a company director, or a manager who hasn’t studied it. And it’s hard to find a serious work on marketing in which the authors don’t refer to “Marketing Wars.”
The audio edition includes the text and the authors’ comments on the events described in the original version of the book, and is supplemented with a large number of Russian examples and cases, written in agreement with Jack Trout’s Alexey Sukhonenko, head of the Russian office of Trout&Partners.
The audio edition includes the text and the authors’ comments on the events described in the original version of the book, and is supplemented with a large number of Russian examples and cases, written in agreement with Jack Trout’s Alexey Sukhonenko, head of the Russian office of Trout&Partners.
01:27
001-ПРЕДИСЛОВИЕ
11:40
002-Введение
18:13
003-Глава-01
09:21
004-Глава-02
07:00
005-Глава-03
06:05
006-Глава-04
06:12
007-Глава-05
08:25
008-Глава-06
17:55
009-Глава-07
22:37
010-Глава-08
25:21
011-Глава-09
24:34
012-Глава-10
33:40
013-Глава-11
27:12
014-Глава-12
17:07
015-Глава-13
30:29
016-Глава-14
23:26
017-Глава-15
12:44
018-Глава-16
