More Than PR. How to Create a Star

Working as a PR agent looks like a dream job: communicating with stars, red carpets, camera lenses, popularity, huge money, and a life in luxury. But what’s behind this beautiful picture? How to become not just good, but the best specialist? And how, in the end, to “build” a super-star from scratch? In this book, Anton Bogoslavsky—PR director of the country’s most famous TV host and singer Olga Buzova, as well as Andrey Gaidulyan, Marina Maksimova, Nastya Krainova, Lena Katina and other top bloggers and stars—reveals all the nuances of his profession.