In the modern world, the effectiveness of people and organizations has become an essential factor. However, to survive, succeed, stand out among others, and lead in the new reality that Stephen Covey calls the new era of knowledge workers, we must, relying on effectiveness, move beyond its boundaries. The current new era of human history calls for greatness. It urges us to uncover our capabilities, pursue the goals set before us with enthusiasm, and make a substantial contribution to the world around us.