Managing the Professional Service Firm
9 hrs. 36 min.
Language
Russian
Author
David Maister
Author
David Maister
Narrator
Vsevolod Kuznetsov
Narrator
Vsevolod Kuznetsov
Description
"Managing a Company Providing Professional Services" is a book that has long since become a desk reference for all successful managers of auditing, legal, consulting, recruiting, PR, and investment companies—companies whose sale of services requires approaches different from the sale of ordinary goods. Today the book is translated into seven languages, and its total circulation already exceeds a quarter of a million.
How should you manage a company that provides professional services?
How do you build interaction with clients and partners?
How do you organize an effective marketing system?
How do you manage your assets?
All these aspects are discussed in detail by a leading world expert on the subject. Summarizing the experience of numerous articles, speeches, and consulting projects, David Maister offers descriptions of the best management practices and clear methods for implementing them. By describing the paths taken by others, the author gives each reader the chance to avoid typical mistakes in their own practical work.
A true must-read for everyone working in the professional services industry! This book has everything you need so that your clients, your firm, and you yourself can achieve success.
How should you manage a company that provides professional services?
How do you build interaction with clients and partners?
How do you organize an effective marketing system?
How do you manage your assets?
All these aspects are discussed in detail by a leading world expert on the subject. Summarizing the experience of numerous articles, speeches, and consulting projects, David Maister offers descriptions of the best management practices and clear methods for implementing them. By describing the paths taken by others, the author gives each reader the chance to avoid typical mistakes in their own practical work.
A true must-read for everyone working in the professional services industry! This book has everything you need so that your clients, your firm, and you yourself can achieve success.
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