Sephora: The Brand That Changed the Beauty Industry Forever

Sephora is a beauty retailer that has grown from a regular perfume store into a beauty empire with more than 2,500 stores in 34 countries around the world. Over nearly half a century, the brand has weathered several major reputation scandals, stunned with brilliant marketing strategies, became cult-like, and changed the beauty industry. From this book, you’ll learn how Sephora changed the rules of the game over the last 40 years, what the beauty industry will look like in the future, and why Sephora’s story matters to everyone who loves makeup.