Sasha Kachalina: Art Blogging and Media in the Art World

The first episode of the podcast “Bazaar of Sovriska” in 2026 opens the continuation of the fifth season—ahead are new conversations and interviews with notable figures from the art industry. This time, we decided to focus on a topic close to us: the media space of contemporary art and art-blogging.

It seems that lately there are noticeably more projects and blogs about sovriska—just remember the dozens of Telegram channels that write about the art scene every day. But how realistic is it today to start and grow an art blog, and what do you need to go through for a project to become recognizable? We discuss it with an art blogger, host of the podcast “Cultural Environment,” and our friend Sasha Kachalina.

In the episode, we talk about where to start in art-blogging, whether there’s financial sense in your own media project, what platform to choose for a blog about art, where the line between a hobby and work is, how not to burn out in the media, how the idea for the art podcast was born, what irritates the most about podcaster routine, and how the country’s artistic media sphere is structured and develops.

Sasha Kachalina:
Inst: @ii_alexandra_ii
Telegram: https://t.me/snovakultura
VKontakte: https://vk.com/adkachalina
Podcast “Cultural Environment”: https://kulturnayasreda.mave.digital/

Socials of the podcast “Bazaar of Sovriska”:
Inst: @bazar.sovriska
Telegram: https://t.me/bazar_sovriska
VKontakte: https://vk.com/bazar_sovriska

Support “Bazaar of Sovriska” with a donation: 2200 7010 6070 4688 (T-Bank)

Have a good sovriska!