Communications in Three Easy Steps

— Do one! Understand the problem.

— Do two! “Package” the message.

— Do three! Direct it to the information consumer.

That’s it—the simple communication formula, according to PR guru Igor Pисарський, the author of “Communication in One-Two-Three.” "It’s very reminiscent of three steps—three pauses—in a waltz: one-two-three, one-two-three, and nothing else. But how elegant, complex, and graceful these pauses are in the execution by professionals!" Neither globalization with computerization, nor the impending artificial intelligence, nor a pandemic and its consequences will change the universal formula of communication activity. This is the author’s view of the communication profession as a whole—its history, its present, and the prospects for expansion.