History of the Russian State. Volume 4. Alexander Nevsky, the Mongol-Tatar Yoke, Ivan I Kalita

This book is often recommended to each other by entrepreneurs and literally passed from hand to hand. The author’s ideas are supported and used in their work by many well-known businessmen and investors, including Robert Kiyosaki, Garrett J. White, and others.

From the book you’ll understand:

— why the ability to create the perception of high value and the “hype” around an offer becomes a decisive factor in sales;

— what the concept of the “bridge of insight” means and how to build a customer path to the right decision;

— why it’s important for the audience to believe in the “Big Domino,” the key cause that triggers change;

— how sales funnels can change the buyer’s experience and influence their choice.

Russell Brunson is an expert in internet marketing and building sales funnels. He has built a community of about a million entrepreneurs and implemented over 450,000 copies of books on online promotion. In this work, the author offers a practical approach intended to become a “quick solution” for internet business: boost sales and increase the likelihood of repeat purchases. Based on his own methodology and the creation of demand for value, Brunson built a large-scale sales system centered on the customer—his interests, and trust.