This book is often recommended to each other by entrepreneurs and literally passed from hand to hand. The author’s ideas are supported and used in their work by many well-known businessmen and investors, including Robert Kiyosaki, Garrett J. White, and others.
From the book you’ll understand:
— why the ability to create the perception of high value and the “hype” around an offer becomes a decisive factor in sales;
— what the concept of the “bridge of insight” means and how to build a customer path to the right decision;
— why it’s important for the audience to believe in the “Big Domino,” the key cause that triggers change;
— how sales funnels can change the buyer’s experience and influence their choice.
Russell Brunson is an expert in internet marketing and building sales funnels. He has built a community of about a million entrepreneurs and implemented over 450,000 copies of books on online promotion. In this work, the author offers a practical approach intended to become a “quick solution” for internet business: boost sales and increase the likelihood of repeat purchases. Based on his own methodology and the creation of demand for value, Brunson built a large-scale sales system centered on the customer—his interests, and trust.