Icons of Graphic Design

Graphic designers create a huge part of our everyday world: books, magazines, websites, logos, posters, packaging, infographics, road signs, mobile apps, as well as graphics for film and television. This book is about people of such significance. John Clifford compiled an encyclopedia of iconic names in graphic design, accompanied by truly rich illustrative material drawn from outstanding examples of design thinking—among them famous posters, advertisements, logos, typographic fonts, book and magazine covers, and so on. He grouped his list of the most influential graphic designers in chronological order across four broad time periods, thereby illuminating the history of graphic design—from the Modernist era, Toulouse-Lautrec and Aubrey Beardsley, to the digital age, the creators of Levis’ denim logos, Esquire magazine covers. El Lissitzky and such famous graphic works as “Red Wedge, Beat the Whites,” Alexander Rodchenko, a pioneer of photomontage; A. M. Cassandre, who created new font families; Alvin Lustig, who revolutionized the design of book covers—each of them made a significant contribution to the rise of modern graphic design. The book will be a desk companion for aspiring graphic designers seeking inspiration, and it will also interest established designers.