The Red Rose Effect

The red rose in the title of this book is a metaphor. But not for romantic relationships—rather for a “proposal you can’t refuse.” It’s noticeable against any background; people want to get it, and the presence of thorns doesn’t only fail to deter would-be owners—it actually intensifies that desire. What you want to convince your counterpart of—whether it’s the need to buy specifically from your company or to accept a marriage proposal, or maybe simply to acknowledge that you’re right—can be made into a “red rose” for them by applying simple but not obvious rules. The author of this book, an expert in negotiations and a two-time champion of Russia in managerial dueling, has laid them out here. And this book is an indisputable “red rose” for everyone who wants to become a master of persuasion.