We will continue talking about marketing tools (200 methods). Their proven effectiveness works in the pizza business, bringing more customers and more sales. The main task of the pizza business is to create new customers along the lineup: passerby → visitor → new customer → regular customer → loyal customer → customer for life. A satisfied customer, repeating orders, increases sales, makes the pizza business successful and reliable—from the standpoint of increasing the number of pizzerias (corporate and franchise). Because only a successful business can be cloned.